Why a Green Screen Film is the Next Step for Your Business
What is a green screen film and how does it work? You’ve probably heard of the term ‘green screen’ and associated it with special effects or action movies. In the case of a promotional or education film for your business, a green screen film simply involves a speaker delivering words to camera in front of a green coloured background, which is then removed in post and replaced with a solid colour (often white). This results in a clean, simple, professional look. Green is used as digital cameras capture more information in this colour than any other, making separation between green and other colours easy. This means in the edit stage, we can smoothly replace the colour with your chosen background. Green screens are also easy to light, meaning your film is guaranteed to result in a balanced, flattering look.
So what are the benefits of using a green screen for your business? If you want to communicate information to an audience in a simple, clear and effective way, this approach is for you. The solid background colour means less distractions from the key message, ensuring your viewers are able to focus on the information being delivered. This makes the approach especially ideal for films with detailed language or sensitive topics, such as broadcasting medical advice to patients.
The logistics of a green screen video could not be simpler. For a usual promotional video, you or your team have to find a location which is aesthetically pleasing, quiet and available for the production date. In the case of the green screen film, we can set up in any indoor space, or, if easier, in our central location studio at no extra cost. This means no additional labour on your part – you simply need to arrive at (or send your speaker to) our studio, (see photos) where everything will be set up in advance. Your script will be ready to read on a teleprompter, meaning there’s no need to memorise the words, and mistakes are eliminated. This makes production time minimal and lowers the overall cost of your video. To further minimise costs, we can also offer our scriptwriting service, at a flat fee of £1000 + VAT. If you or your team aren’t feeling confident about speaking to camera, there’s always the option of using actors. We are happy to help facilitate this, by sourcing and recommending the best actors for the job.
Your resulting video will be seamless and professional. We film every production with 2 cameras and record multiple takes, then in post cut between the varying angles and takes for a cut without any awkward pauses, stumbling or ‘um’s and ‘ah’s. We can easily add your company’s logos and branding to the video, which will stand out against the solid colour background. Furthermore, if you’re interested in a series of videos, this is the best way to guarantee consistency throughout the films.
Overall, the green screen video will communicate information to your audience in a professional manner, at minimal effort for you. If you’re interested in a green screen film for your business, contact us at info@kaleidoscopecfa.com
